Matt Lawton Founder @ Launch Marketing Council & Five by Five Global Matt Lawton has contributed to the following white papers: Whitepaper Issue #10 Grassroots Rallier. White Paper #10. Whitepaper Issue #8 Launching Subscriptions and Pivoting. White Paper #8. Whitepaper Issue #7 The impact of technology on marketing – key insights. White Paper #7. Whitepaper Issue #5 How to launch brands and products into and out of Australia. White Paper #5. Whitepaper Issue #2 Comparing cultures; the role of PR and customer-centricity. White Paper #2. Whitepaper Issue #1 A new era for launching products – White Paper #1