Latest White Papers
United Kingdom
Whitepaper Issue #3: Four keys to unlocking the magic of launch marketing
2018, November 11th
2018, November 11th
With 61% of people failing to remember a launch from the last 12 months, launch marketing is clearly a discipline which requires s...
Australia
Whitepaper Issue #2: Comparing cultures; the role of PR and customer centricity
2018, November 11th
2018, November 11th
What differences are there between corporates and startups when it comes to planning and executing a launch? What's the role of PR...
Australia
Whitepaper Issue #1: A new era for launching products
2018, June 6th
2018, June 6th
The nature of a launch has changed a lot in the last decade. Whether it be introducing a new product, service or brand, launches c...
News & Updates
2019 Australian council panelists confirmed
2019, February 2th
2019, February 2th
We're delighted to confirm the new Australian LMC panelists for 2019 together with a new Chair: David Hovenden of B&T Magazine.
...
Matt Lawton
Stop with the startup envy, just build a customer focused culture for success
2018, November 11th
2018, November 11th
It seems the obsession with becoming ‘agile’ among Australian corporates is engrained in attempting to achieve the impossible:...
Matt Lawton
New Councillors for 2019
2018, November 11th
2018, November 11th
My thanks to the inaugural Australian panelists who joined the LMC in Sydney for 2 events in 2018. We will be refreshing the panel...
Matt Lawton