Latest White Papers
United Kingdom
White Paper #4: Driving successful launches through the proper implementation of internal alignment.
2019, April 4th
According to the Launch Marketing Report: The Marketer's Perspective, launches fail due to three main reasons:
Lack of intern...
United Kingdom
White Paper #3: Four keys to unlocking the magic of launch marketing.
2018, November 11th
With 61% of people failing to remember a launch marketing campaign from the last 12 months, launch marketing is clearly a discipli...
Australia
White Paper #2: Comparing cultures; the role of PR and customer centricity
2018, November 11th
What differences when comparing cultures between corporates and startups when it comes to planning and executing a launch? What's ...
News & Updates
2019 Australian council panelists confirmed
2019, February 2th
We're delighted to confirm the new Australian LMC panelists for 2019 together with a new Chair: David Hovenden of B&T Magazin...
Matt Lawton
Stop with the startup envy, just build a customer focused culture for success
2018, November 11th
It seems the obsession with becoming ‘agile’ among Australian corporates is engrained in attempting to achieve the impossible:...
Matt Lawton
New Councillors for 2019
2018, November 11th
My thanks to the inaugural Australian panellists who joined the LMC in Sydney for 2 events in 2018. We will be refreshing the pane...
Matt Lawton