Expert Launch Marketing and Product Launch Insights.

  AU, March 2020

Who are we?

We’ve assembled a panel of highly experienced senior marketers, investors and founders from around the world and from both large global corporates right down to scale ups to help unlock the secrets of launching brands, products and services.

What do we do?

From identifying how to overcome issues with internal alignment throughout the launch period to the role PR plays in Launch Marketing, we focus in on a different element of product launch each meeting with the hope of giving readers a better chance of launching a product successfully.

A white paper is produced off the back of each meeting and they are all free to download.

The white papers are available free to downland thanks to the agency that specialises in Launch Marketing: Five by Five Global.

 

Latest White Papers
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Australia

Launching Subscriptions and Pivoting. White Paper #8.

2020, April
This white paper focuses on the startup story of Simon Micarone, the Founder of Tummify. Along the way, we also uncover some insig...
 
 
Australia

The impact of technology on marketing – key insights. White Paper #7.

2019, November
This white paper focuses on the impact technology has made on launch campaigns and how new technology itself is being launched. ...
 
 
United Kingdom

Launching a new product into Europe – What to remember. White Paper #6.

2019, October
The last white paper covered launching a new product into Australia. With the looming Brexit deadline in place, our UK Launch Mark...
 
 
News & Updates
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Re-launch planning post Covid-19.

2020, April 4th
With restrictions beginning to lift in most countries and the light at the end of the tunnel glimmering, the founders of the Laun...
Matt Lawton

Download free white paper.

2019, May 5th
Earlier this year, a group of world marketing thought leaders congregated in Sydney, Australia to discuss and share thei...
Alexis Eyre

2019 Australian council panelists confirmed

2019, February 2th
We're delighted to confirm the new Australian LMC panelists for 2019 together with a new Chair: David Hovenden of B&T Magazin...
Matt Lawton