Latest White Papers
United Kingdom
Whitepaper Issue #3: Four keys to unlocking the magic of launch marketing
2018, November 11th
2018, November 11th
With 61% of people failing to remember a launch from the last 12 months, launch marketing is clearly a discipline which requires s...
Australia
Whitepaper Issue #2: Comparing cultures; the role of PR and customer centricity
2018, November 11th
2018, November 11th
What differences are there between corporates and startups when it comes to planning and executing a launch? What's the role of PR...
Australia
Whitepaper Issue #1: A new era for launching products
2018, June 6th
2018, June 6th
The nature of a launch has changed a lot in the last decade. Whether it be introducing a new product, service or brand, launches c...
News & Updates
Stop with the startup envy, just build a customer focused culture for success
2018, November 11th
2018, November 11th
It seems the obsession with becoming ‘agile’ among Australian corporates is engrained in attempting to achieve the impossible:...
Matt Lawton
New Councillors for 2019
2018, November 11th
2018, November 11th
My thanks to the inaugural Australian panelists who joined the LMC in Sydney for 2 events in 2018. We will be refreshing the panel...
Matt Lawton
Newly formed Launch Marketing Council to explore best practice
2018, May 5th
2018, May 5th
Marketers only have one shot at launching new brands, products and services. The pressure can come from internal and external stak...
Matt Lawton