Real world product launch insights.

We’ve assembled a panel of highly experienced marketers, investors and founders to help unlock the secrets of launching brands, products and services. Our white papers are available free thanks to the agency that specialises in launch marketing: Five by Five Global.

  UK, September 2018
Latest White Papers
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United Kingdom

Whitepaper Issue #3: Four keys to unlocking the magic of launch marketing

2018, November 11th
With 61% of people failing to remember a launch from the last 12 months, launch marketing is clearly a discipline which requires s...
 
 
Australia

Whitepaper Issue #2: Comparing cultures; the role of PR and customer centricity

2018, November 11th
What differences are there between corporates and startups when it comes to planning and executing a launch? What's the role of PR...
 
 
Australia

Whitepaper Issue #1: A new era for launching products

2018, June 6th
The nature of a launch has changed a lot in the last decade. Whether it be introducing a new product, service or brand, launches c...
 
 
News & Updates
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2019 Australian council panelists confirmed

2019, February 2th
We're delighted to confirm the new Australian LMC panelists for 2019 together with a new Chair: David Hovenden of B&T Magazin...
Matt Lawton

Stop with the startup envy, just build a customer focused culture for success

2018, November 11th
It seems the obsession with becoming ‘agile’ among Australian corporates is engrained in attempting to achieve the impossible:...
Matt Lawton

New Councillors for 2019

2018, November 11th
My thanks to the inaugural Australian panelists who joined the LMC in Sydney for 2 events in 2018. We will be refreshing the panel...
Matt Lawton