Latest White Papers
Australia
White Paper #5: Launching into and out of Australia.
2019, June 6th
The Launch Marketing Council gathered in Sydney in March 2019 to explore and share best practice with regards to launching new pro...
United Kingdom
White Paper #4: Driving successful launches through the proper implementation of internal alignment.
2019, April 4th
According to the Launch Marketing Report: The Marketer's Perspective, launches fail due to three main reasons:
Lack of intern...
United Kingdom
White Paper #3: Four keys to unlocking the magic of launch marketing.
2018, November 11th
With 61% of people failing to remember a launch marketing campaign from the last 12 months, launch marketing is clearly a discipli...
News & Updates
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2019, May 5th
Earlier this year, a group of world marketing thought leaders congregated in Sydney, Australia to discuss and share thei...
Alexis Eyre
2019 Australian council panelists confirmed
2019, February 2th
We're delighted to confirm the new Australian LMC panelists for 2019 together with a new Chair: David Hovenden of B&T Magazin...
Matt Lawton
Stop with the startup envy, just build a customer focused culture for success
2018, November 11th
It seems the obsession with becoming ‘agile’ among Australian corporates is engrained in attempting to achieve the impossible:...
Matt Lawton