News & Updates
Re-launch planning post Covid-19.
2020, April 4th
With restrictions beginning to lift in most countries and the light at the end of the tunnel glimmering, the founders of the Laun...
Matt Lawton
Download free white paper.
2019, May 5th
Earlier this year, a group of world marketing thought leaders congregated in Sydney, Australia to discuss and share thei...
Matt Lawton
2019 Australian council panelists confirmed
2019, February 2th
We're delighted to confirm the new Australian LMC panelists for 2019 together with a new Chair: David Hovenden of B&T Magazin...
Matt Lawton
Stop with the startup envy, just build a customer focused culture for success
2018, November 11th
It seems the obsession with becoming ‘agile’ among Australian corporates is engrained in attempting to achieve the impossible:...
Matt Lawton
Launch Marketing Council Seeking New Members For 2019
2018, November 11th
My thanks to the inaugural Australian panellists who joined the LMC in Sydney for 2 events in 2018. We will be refreshing the pane...
Matt Lawton
Newly formed Launch Marketing Council to explore best practice
2018, May 5th
Marketers only have one shot at launching new brands, products and services. The pressure can come from internal and external stak...
Matt Lawton