The impact of technology on marketing – key insights. White Paper #7.
This white paper focuses on the impact technology has made on launch campaigns and how new technology itself is being launched.
Launching a new product into Europe – What to remember. White Paper #6.
The last white paper covered launching a new product into Australia. With the looming Brexit deadline in place, our UK Launch Mark...
How to launch brands and products into and out of Australia. White Paper #5.
The Launch Marketing Council gathered in Sydney in March 2019 to explore and share best practice on launching brands, products and...
Driving successful launches through the proper implementation of internal alignment. White Paper #4.
White paper #3 looked into the four key pillars to Launch Marketing, this white paper looks into how to overcome one of the bigges...
Four keys to unlocking the magic of launch marketing. White Paper #3
With 61% of people failing to remember a launch marketing campaign from the last 12 months, launch marketing is clearly a discipli...
Comparing cultures; the role of PR and customer-centricity. White Paper #2.
What are the differences when comparing cultures between corporates and startups when it comes to planning and executing a product...
A new era for launching products – White Paper #1
The nature of launching products has changed a lot in the last decade. Whether it be introducing a new product, service or brand, ...