A collection of white papers, each one a product of a Launch Marketing Council meeting from either United Kingdom, Australia or the USA.

Each one focuses in on a different element of Launch Marketing with the aim to give insight and ensure a successful product launch.

WHITEPAPERS
Australia
This white paper focuses on the impact technology has made on launch campaigns and how new technology itself is being launched. ...
 
 
United Kingdom
The last white paper covered launching a new product into Australia. With the looming Brexit deadline in place, our UK Launch Mark...
 
 
Australia
The Launch Marketing Council gathered in Sydney in March 2019 to explore and share best practice on launching brands, products and...
 
 
United Kingdom
White paper #3 looked into the four key pillars to Launch Marketing, this white paper looks into how to overcome one of the bigges...
 
 
United Kingdom
With 61% of people failing to remember a launch marketing campaign from the last 12 months, launch marketing is clearly a discipli...
 
 
Australia
What are the differences when comparing cultures between corporates and startups when it comes to planning and executing a product...
 
 
Australia
The nature of launching products has changed a lot in the last decade. Whether it be introducing a new product, service or brand, ...