Grassroots Rallier. White Paper #10.

This white paper focuses on the experience of senior tech marketer Sara Palmieri of Lenovo and the journey of Legion, their PC gaming brand.

The launch strategy of ‘grassroots rallier’ was deployed by Lenovo. It’s one of five launch techniques cemented by Matt Lawton’s agency, Five by Five Global based on 25 years of launch campaign analysis. We unpack the strategy and provide first hand insights into what it takes to activate a community driven launch marketing campaign.

This white paper was produced with the help of 2 panellists: