Launch lessons in the era of COVID-19. White Paper #9.

Launch lessons in the era of Covid-19

The latest Launch Marketing Council white paper has been released featuring insights from Maria Loyez, Chief Customer Officer, Australian Ethical; Jo Gaines, Area Vice President Australia, Salesforce; Kate O’Keeffe from BCG Digital Ventures; Ken Russell, Head of Marketing CX & Brand, BWS; Marmik Vyas, General Manager Marketing at nbn™ Australia; Angus Jones, former CMO at LG Electronics and the team from Five by Five Global.

The impact on planning launch campaigns, the demands on marketers and the innovation imperative are all discussed with relevant frameworks referenced in this – the 9th white paper from the Council.

Panelists representing some of Australia’s largest corporations, explain how they adapted initiatives in light of pandemic conditions and how they approached the change demanded by the market.

Matt Lawton, Managing Director of Five by Five Global comments, “Understanding how Covid impacted marketing decisions in sectors like internet provision, alcohol, financial services and technology has yielded some great insights. And it’s all been framed by one of the leading commentators on corporate innovation, Kate O’Keeffe.”

This white paper was produced with the help of 5 panellists: