The nature of launching products has changed a lot in the last decade. Whether it be introducing a new product, service or brand, launches can be defined and executed quite differently depending on the sector and the culture of an organisation. Startups think differently from traditional, big corporates, as do digitally-led businesses, but that is all changing. How fast and to what effect, we were keen to explore.
We brought together several senior marketing and business leaders from companies including Facebook, Huawei, OVO Mobile and Menulog for a roundtable discussion and asked them, what are the challenges of launch marketing in this ever-changing world?
This White Paper will focus on our experts’ experience of taking a business along the launch process, how they engaged their teams and best practices for future launches.