Comparing cultures; the role of PR and customer-centricity. White Paper #2.

What are the differences when comparing cultures between corporates and startups when it comes to planning and executing a product or brand launch? What’s the role of PR in a launch plan and how do you ensure customer-centricity throughout the launch process? These were the questions that our panel were focused on throughout the evening.

Guest speakers from the world of fintech: Maria Loyez and Camilla Cooke shared the launch stories of Society One and Xinja respectively. Their comments provided the backdrop for a discussion that drew viewpoints from senior marketers from Facebook, Menulog, Outdooria, Guzman y Gomez and a seasoned angel investor who all joined us for dinner at 12 Micron in Sydney.

Our thanks to all the councillors and to Alex and Jonelle for helping bring this White Paper together.

This white paper was produced with the help of 10 panellists: