Whitepaper Issue #3: Four keys to unlocking the magic of launch marketing

With 61% of people failing to remember a launch from the last 12 months, launch marketing is clearly a discipline which requires significant focus and improvement. In this report, the council members from the UK which included the Brand and Marketing Agency Director from the National Trust and the Global Launch Excellence Director from GSK, explored four key considerations for planning and executing a memorable launch fit for the 21st Century.
The guest speakers were the Founder of Erbology focussing on launching a new company and the Head of Emerging Technologies & Digital Innovations of Diageo focussing on the corporate approach to launching new products.
We thank all the UK council members for being involved and look forward to the next UK edition in Springtime 2019.

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Panel members for this event

Jeremy Basset
Chairman, Launch Marketing Council and CEO

Nick Lawton
Founder, Launch Marketing Council & CEO
Five by Five

Mark Scott
Brand and Marketing Agency Director
The National Trust

Irina Turcan

Rose Lewis

Gemma Greaves
The Marketing Society

Adizah Tejani
UCL School of Management

Luke Johnstone

Benjamin Lickfett
Head of Emerging Technologies & Digital Innovation

Jo Chapman
Global Launch Excellence Director