With 61% of people failing to remember a launch from the last 12 months, launch marketing is clearly a discipline which requires significant focus and improvement. In this report, the council members from the UK which included the Brand and Marketing Agency Director from the National Trust and the Global Launch Excellence Director from GSK, explored four key considerations for planning and executing a memorable launch fit for the 21st Century.
The guest speakers were the Founder of Erbology focussing on launching a new company and the Head of Emerging Technologies & Digital Innovations of Diageo focussing on the corporate approach to launching new products.
We thank all the UK council members for being involved and look forward to the next UK edition in Springtime 2019.
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