Whitepaper Issue #1

The nature of a launch has changed a lot in the last decade. Whether it be introducing a new product, service or brand, launches can be defined and executed quite differently depending on the sector and the culture of an organisation. Startups think differently from traditional, big corporates, as do digitally-led businesses, but that is all changing. How fast and to what effect, we were keen to explore.

We brought together several senior marketing and business leaders for a roundtable discussion and asked them, what are the challenges of launch marketing in this ever-changing world?

This whitepaper will focus on our experts’ experience of taking a business along the launch process, how they engaged their teams and best practices for future launches.

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Panel members for this event

Matt Lawton
Launch Marketing Council & Five by Five Global

John Studdert
80:20 Advisors

Nick Baker
Outdoria and Go See Australia

Lara Thom
Guzman y Gomez

Tasman Page
Director of Marketing

Nicole McInnes
OVO Mobile

Alexandra Sloane
Head of Marketing ANZ

Lisa Connors
Manager Corporate Relations and Programs

Alex Hayes
Launch Marketing Council