A collection of white papers, each one a product of a Launch Marketing Council meeting from either United Kingdom, Australia or the USA.

Each one focuses in on a different element of Launch Marketing with the aim to give insight and ensure a successful product launch.

WHITEPAPERS
Australia
Grassroots Rallier. White Paper #10.
2021, November
This white paper focuses on the experience of senior tech marketer Sara Palmieri of Lenovo and the journey of Legion, their PC gam...
 
 
Australia
Launch lessons in the era of COVID-19. White Paper #9.
2021, February
Launch lessons in the era of Covid-19 The latest Launch Marketing Council white paper has been released featuring insights from M...
 
 
Australia
Launching Subscriptions and Pivoting. White Paper #8.
2020, April
This white paper focuses on the startup story of Simon Micarone, the Founder of Tummify. Along the way, we also uncover some insig...
 
 
Australia
The impact of technology on marketing – key insights. White Paper #7.
2019, November
This white paper focuses on the impact technology has made on launch campaigns and how new technology itself is being launched. ...
 
 
United Kingdom
Launching a new product into Europe – What to remember. White Paper #6.
2019, October
The last white paper covered launching a new product into Australia. With the looming Brexit deadline in place, our UK Launch Mark...
 
 
Australia
How to launch brands and products into and out of Australia. White Paper #5.
2019, June
The Launch Marketing Council gathered in Sydney in March 2019 to explore and share best practice on launching brands, products and...
 
 
United Kingdom
Driving successful launches through the proper implementation of internal alignment. White Paper #4.
2019, April
White paper #3 looked into the four key pillars to Launch Marketing, this white paper looks into how to overcome one of the bigges...
 
 
United Kingdom
Four keys to unlocking the magic of launch marketing. White Paper #3
2018, November
With 61% of people failing to remember a launch marketing campaign from the last 12 months, launch marketing is clearly a discipli...
 
 
Australia
Comparing cultures; the role of PR and customer-centricity. White Paper #2.
2018, November
What are the differences when comparing cultures between corporates and startups when it comes to planning and executing a product...