Technology launch lessons

Matt Lawton, Five by Five’s Australian MD and Nadia Cameron, Editor at CMO, facilitate this fifty minute discussion with two senior marketers who’ve been guiding brands like Lenovo and WW through new product launches.

Timestamps

2.17 – Panellists share their best and worst career examples of marketing launches

8.50 – The role of community in launch marketing

17.46 – Translating a global brand to a local market

21.01 – The impact of technology innovation cycles on launch marketing strategy

28.30 – How brand positioning drives launch marketing creativity

29.14 – The agency relationship and blending dynamics

31.53 – Celebrity power in launching products and services

34.40 – Research and consumer insights influencing launch techniques

40.37 – Measuring launch marketing success short and long-term

48.45 – The internal stakeholders making or breaking launches

53.00 – Key brand attributes driving launch marketing approaches

AUTHOR
Matt Lawton